REASONS TO USE PRINT.
Tangible
Print is a physical thing meaning it can stay around for longer, while internet ads & email are more disposable.
Engagement
Consumers are more engaged when reading print than they are on the web, where pages are skimmed in as little as 15 seconds. In short, people are more likely to fully take in what you are saying.
Credibility
Printed media is often perceived as more legitimate & trustworthy than online media, with people becoming increasingly cautious of clicking on online ads because of the potential risk of viruses.
Less saturation
With more & more businesses moving to advertising solely on the internet, it is easier to establish your voice through print media than on the crowded internet.
Branding
You can solidify your brand through print. Ads that have a consistent look to them in terms of fonts, colours & imagery help to establish greater recognition. From this comes a sense of familiarity & trust, making potential customers more inclined to purchase from you.
SO....
"Don't give yourselves to these unatural men - machine men with machine minds and machine hearts!"
(Charlie Chaplin - The Great Dictator - 1940)
CALL US ON 01323 470521
"We are not machines! We are not cattle! We are men!"
(OUR TWIST ON Charlie Chaplin - The Barber's speech - 1940)