REASONS TO USE PRINT.
Print is a physical thing meaning it can stay around for longer, while internet ads & email are more disposable.
Consumers are more engaged when reading print than they are on the web, where pages are skimmed in as little as 15 seconds. In short, people are more likely to fully take in what you are saying.
Printed media is often perceived as more legitimate & trustworthy than online media, with people becoming increasingly cautious of clicking on online ads because of the potential risk of viruses.
With more & more businesses moving to advertising solely on the internet, it is easier to establish your voice through print media than on the crowded internet.
You can solidify your brand through print. Ads that have a consistent look to them in terms of fonts, colours & imagery help to establish greater recognition. From this comes a sense of familiarity & trust, making potential customers more inclined to purchase from you.
"Don't give yourselves to these unatural men - machine men with machine minds and machine hearts!"
(Charlie Chaplin - The Great Dictator - 1940)
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"We are not machines! We are not cattle! We are men!"
(OUR TWIST ON Charlie Chaplin - The Barber's speech - 1940)