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REASONS TO USE PRINT.

Tangible
Print is a physical thing meaning it can stay around for longer, while internet ads & email are more disposable.

Engagement
Consumers are more engaged when reading print than they are on the web, where pages are skimmed in as little as 15 seconds. In short, people are more likely to fully take in what you are saying.

Credibility
Printed media is often perceived as more legitimate & trustworthy than online media, with people becoming increasingly cautious of clicking on online ads because of the potential risk of viruses.